Sober Soldier Gear was born from a simple truth—sometimes the outdoors can save your life. In a world where drinking is often seen as a rite of passage, where saying no makes you stand out, we stand up. Sobriety takes strength. It takes guts. And it deserves to be worn with pride.
As the founder and an active duty service member, I know what it means to be surrounded by a culture that leans on alcohol to cope, to celebrate, to forget. I have lived it. I have lost friends and family to addiction and suicide. And I have stood on the edge myself. That is why this brand exists.
We believe the trail can be a lifeline. The mountains can be medicine. And community can carry you through when the weight gets heavy. Our gear is built for those who choose to face life clear-headed, who find healing under open skies, and who are not afraid to have real conversations.
This is not just apparel. It is a movement. A message. A call to anyone who has ever felt alone on their sober journey—you are not. We are walking it too. And we will meet you out there.